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Marketing Manager

Apply to: Mellissa
Marketing Manager
Posted On: Tuesday, 20 October 2009
Category:
Location:
 
Job Type:
Localisation - Management
Dublin
Dublin, Ireland
Full Time
Job Description:

The Marketing Manager will be responsible for driving Our Clients’ Marketing strategy and tactical implementation with primary focus on increasing brand awareness, further development of corporate identity and maximising revenue generating activities in support of the existing sales team. The remit is global. The challenge is to turn passive customer satisfaction into active customer choice while implementing measureable activities that will show broader reach of Our Client’s name and brand awareness to prospective clients.

Preferred Skills:

Main Duties & Responsibilities:

 

 

Ø  Definition and Implementation of Global Marketing Plan

Ø  Branding plan and implementation

Ø  Planning and implementation of marketing campaigns

Ø  Preparation of marketing collateral

Ø  Competitive analysis

Ø  Lead Generation per defined segment and database contact management

Ø  Business and Industry Intelligence gathering and dissemination

Ø  Co-ordination of press releases, newsletters etc.

Ø  Website strategy and implementation

Ø  Management of marketing budget

Ø  Analyse and report on marketing strategy effectiveness

Ø  Support and/or drive new service / solutions development

Ø  Communication Strategy and roll-out – internal and external messaging


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